Sleepwear Market size is expected to be valued at USD 12,623.0 million in 2022, growing at a 10.1% CAGR from 2022 to 2028. Sleepwear, also known as nightwear is designed to be worn at bed time for comfort and better sleep. Nightwear is generally made of soft and warm cloths. The style of nightwear may vary with the seasons, gender, and other factors. There is various nightwear available in the market such as adult onesie, babydoll, blanket sleeper, chemise, negligee, nightcap, nightgown, nightshirt, pajamas, peignoir, etc. Dynamic fashion trend is the major driver in the global sleepwear market growth. Moreover, global players are influencing customers worldwide through their innovative marketing strategy, new product launches according to season and fashion trend. Hence, this changing fashion trend will boost the global sleepwear market trend. Also, the increasing e-commerce platforms is fuelling the overall sleepwear market growth by growing consumers in their platforms. According to a 2004 United States survey, 13% of men wear pajamas or nightgowns for sleeping, whereas 31% wear underwear and another 31% sleep nude. Among women, 55% wear pajamas or nightgowns, which were counted under the same option. Hence, there are plenty of rooms for global companies and market players to grab the trending opportunities in the global sleepwear market. Along with all the factors, the increasing disposable income in emerging countries, increasing number of middle-class people are also influencing the global sleepwear market trend. On the basis of product type, the global sleepwear market is segmented into top wear, bottom wear, night dresses & gowns, sleepwear set, and others. Top wear is holding the major market share in the global sleepwear market. Geographically, North America held the major sleepwear market share in 2021 and is expected to dominate the global sleepwear market in the forecasted years.
Recent Market Developments:
In Sept 2022, Hasbro and Cribstar announced launch of new baby and kids’ collection themed to Hasbro’s family brands.
In Aug 2022, Parade launched its most breathable silk collection.