The global vitamin and minerals market size valued USD 18.09 billion and expected to reach $24.51 billion by 2026, at a CAGR of 6.5% during forecast period 2021-2026. Vitamins and minerals market is experiencing a significant growth during the forecast period. People are focused on the dietary supplements and fitness foods to maintain proper health. As per, Council for Responsible Nutrition survey in 2014 in U.S. around 68% of adults took dietary supplements every year and in that, about 50% adults are regular consumers. U.S FDA has imposed several regulations regarding the standards of labeling of vitamins and minerals and quality of the products, hence vitamins and minerals producing companies have increased the development expenditure to produce the better quality products. Market players are majorly focused on new product launches, mergers, and acquisitions. Vitamins and minerals are most vital nutrients for human body and should be taken in required quantity, high or low intake of vitamins and minerals may lead to complications. Though vitamins and minerals are micronutrients they differ in their basic ways. Vitamins are the organic substances and can be a breakdown by air, acid or heat while minerals are inorganic substances and they hold on to their chemical structure. Vitamins and minerals are helpful in boosting the immune system, supports the growth and development.