Wheatgrass Products Market: Global Market Estimation, Dynamics, Regional Share, Trends, Competitor Analysis 2017-2021 and Forecast 2022-2028

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Wheatgrass Products Market By Product Type (Juice, Powder, and Others), Distribution Channel (Supermarket/Hypermarket, Specialist Retailers, Online Retailers, and Others), End User (Food & Beverages, Nutraceuticals, Personal Care & Cosmetics, Pharmaceuticals, Pet Food, and Others) and Geography (North America, Europe, Asia Pacific, Latin America, and MEA) and Forecast to 2028

 

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Report

Description

Wheatgrass Products Market size is expected to be valued at USD 182.3 million in 2022 and is poised to grow at a significant CAGR of 6.5% over 2022–2028. Wheatgrass is the young grass of the common wheat plant (Triticum aestivum), used as a food, drink, or dietary supplement. It grows in temperate regions throughout Europe and the United States. Wheatgrass is served freeze-dried or fresh, and so it differs from wheat malt, which is convectively dried. Wheatgrass contains chlorophyll, amino acids, minerals, vitamins, and enzymes. It has enormous health benefits such as providing supplemental nutrition to having curative properties. The increasing awareness and changing consumer behavior toward plant-based nutrition are boosting wheatgrass products market growth. After the COVID crisis, the demand for nutritious foods and supplements rose significantly and it is expected to maintain the trend. Moreover, increasing e-commerce platforms, and the increasing number of diabetic patients are major market drivers of wheatgrass products. According to WHO, about 422 million people worldwide have diabetes, the majority living in low-and middle-income countries, and 1.5 million deaths are directly attributed to diabetes each year. Both the number of cases and the prevalence of diabetes have been steadily increasing over the past few decades. Hence, it will drive the market significantly. Also, the growing aging populations are more concerned about natural foods and supplements. For instance, according to a survey, there were 703 million persons aged 65 years or over in the world in 2019. The number of older persons is projected to double to 1.5 billion in 2050. Globally, the share of the population aged 65 years or over increased from 6 percent in 1990 to 9 percent in 2019. However, the bitter taste and off-flavors of wheatgrass are hindering the market wheatgrass products market growth of juice products. On the basis of region, North America held the major wheatgrass products market share in the global and is expected to dominate in the forecasted years.

Recent Market Developments:

In Oct 2020, Leading superfood brand, Naturya launched organic functional blends to support your immunity and keep you healthy this winter.

Wheatgrass Products Market

MARKET SUMMARY
-
6.5%
  • Study Period– 2022 – 2028
  • Base Year– 2021
  • CAGR– 6.5%
  • Largest Market– Asia Pacific
  • Fastest Growing Market– North America

Wheatgrass Products Market

  • The global wheatgrass products market report gives a comprehensive outlook across the globe with particular emphasis on key regions such as North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa.
  • The report on the global wheatgrass products market gives historical, current, and future market sizes based on product type, distribution channel, end-user, and geography.
Key Players
  • Pines International
  • Synergy Natural
  • My Protein
  • Naturya
  • Amazing Grass
Wheatgrass Products Market Dynamics

The surge in demand for nutritious foods and supplements fueling the wheatgrass market expansion. Increasing spending on healthy food items, rising family income, and improving economic conditions are boosting the global wheatgrass product market growth. The global key players are trying to penetrate this market segment due to demand and various applications. Thus, manufacturers are creating new wheatgrass products such as powder, capsules, and pills. Moreover, after the COVID pandemic, demand for e-commerce platforms is rising. Some of the key players such as pines international, now foods, synergy natural, my protein, etc. are continuously launching new food supplements and nutritious products in the global market. Hence, it will drive the market in the forecasted years.


North-America Got Significant Share

Wheatgrass Products Market

On the basis of regions, the market share is divided into North America, Asia-pacific, Europe, and the Middle East, and the African region. The wheatgrass products market in North America is likely to hold a significant revenue share in 2021, and, in the following years, it is predicted to increase rapidly due to the production of wheat and the presence of a large number of market players. Asia Specific is expected to grow at a significant CAGR in the upcoming years due to the rising awareness of green foods & the health benefits, the presence of a number of large players in this region, and increasing chronic disease and diabetes.

Latin America
Latin-America
North-America
North-America
Europe
Europe
Asia Pacific
Asia-Pacific
Middle East
Middle East

Key

Features of the Report

  • The wheatgrass products market report provides granular level information about the market size, regional market share, historic market (2017-2021), and forecast (2022-2028)
  • The report covers in-detail insights about the competitor’s overview, company share analysis, key market developments, and their key strategies
  • The report outlines drivers, restraints, unmet needs, and trends that are currently affecting the market
  • The report tracks recent innovations, key developments, and startup details that are actively working in the market
  • The report provides a plethora of information about market entry strategies, regulatory framework, and reimbursement scenario
  • The report analyses the impact of the socio-political environment through PESTLE Analysis and competition through Porter’s Five Force Analysis in addition to recent technology advancements and innovations in the market
Wheatgrass Products Market Segmentation


Location

GEOGRAPHY

Frequently Asked Questions

The wheatgrass products market is projected to expand at a CAGR of 2.2% during the forecast period

Pines International, NOW Foods, Synergy Natural, My Protein, Naturya, Amazing Grass

North America is the fastest-growing region for the wheatgrass products market


Report

Table Of Content

1. Executive Summary
2. Global Wheatgrass Products Market Introduction
2.1. Global Wheatgrass Products Market – Taxonomy
2.2. Global Wheatgrass Products Market –Definitions
2.2.1. By Type
2.2.2. By Distribution Channel
2.2.3. By End User
2.2.4. By Region
3. Global Wheatgrass Products Market Dynamics
3.1. Drivers
3.2. Restraints
3.3. Opportunities/Unmet Needs of the Market
3.4. Trends
3.5. Global Wheatgrass Products Market Dynamic Factors – Impact Analysis
3.6. Global Wheatgrass Products Market – Competition Landscape
3.7. Epidemiology
4. Global Wheatgrass Products Market Analysis, 2017-2021 and Forecast, 2022-2028
4.1. Market Analysis, 2017-2021 and Forecast, 2022-2028 (Revenue, USD Mn)
4.2. Year-over-Year (Y-o-Y) Growth Analysis (%)
4.3. Market Opportunity Analysis
5. Global Wheatgrass Products Market, By Type, 2017-2021 and Forecast, 2022-2028 (Revenue, USD Mn)
5.1. Juice
5.1.1. Market Analysis, 2017-2021 and Forecast, 2022-2028 (Revenue, USD Mn)
5.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
5.1.3. Market Opportunity Analysis
5.2. Powder
5.2.1. Market Analysis, 2017-2021 and Forecast, 2022-2028 (Revenue, USD Mn)
5.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
5.2.3. Market Opportunity Analysis
5.3. Others
5.3.1. Market Analysis, 2017-2021 and Forecast, 2022-2028 (Revenue, USD Mn)
5.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
5.3.3. Market Opportunity Analysis
6. Global Wheatgrass Products Market, By Distribution Channel, 2017-2021 and Forecast, 2022-2028 (Revenue, USD Mn)
6.1. Supermarket/Hypermarket
6.1.1. Market Analysis, 2017-2021 and Forecast, 2022-2028 (Revenue, USD Mn)
6.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
6.1.3. Market Opportunity Analysis
6.2. Specialist Retailers
6.2.1. Market Analysis, 2017-2021 and Forecast, 2022-2028 (Revenue, USD Mn)
6.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
6.2.3. Market Opportunity Analysis
6.3. Online Retailers
6.3.1. Market Analysis, 2017-2021 and Forecast, 2022-2028 (Revenue, USD Mn)
6.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
6.3.3. Market Opportunity Analysis
6.4. Others
6.4.1. Market Analysis, 2017-2021 and Forecast, 2022-2028 (Revenue, USD Mn)
6.4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
6.4.3. Market Opportunity Analysis
7. Global Wheatgrass Products Market, By End User, 2017-2021 and Forecast, 2022-2028 (Revenue, USD Mn)
7.1. Food & Beverages
7.1.1. Market Analysis, 2017-2021 and Forecast, 2022-2028 (Revenue, USD Mn)
7.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
7.1.3. Market Opportunity Analysis
7.2. Nutraceuticals
7.2.1. Market Analysis, 2017-2021 and Forecast, 2022-2028 (Revenue, USD Mn)
7.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
7.2.3. Market Opportunity Analysis
7.3. Personal Care & Cosmetics
7.3.1. Market Analysis, 2017-2021 and Forecast, 2022-2028 (Revenue, USD Mn)
7.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
7.3.3. Market Opportunity Analysis
7.4. Pharmaceuticals
7.4.1. Market Analysis, 2017-2021 and Forecast, 2022-2028 (Revenue, USD Mn)
7.4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
7.4.3. Market Opportunity Analysis
7.5. Pet Food
7.5.1. Market Analysis, 2017-2021 and Forecast, 2022-2028 (Revenue, USD Mn)
7.5.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
7.5.3. Market Opportunity Analysis
7.6. Others
7.6.1. Market Analysis, 2017-2021 and Forecast, 2022-2028 (Revenue, USD Mn)
7.6.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
7.6.3. Market Opportunity Analysis
8. Global Wheatgrass Products Market Forecast, By Region, 2017-2021 and Forecast, 2022-2028 (Revenue, USD Mn)
8.1. North America
8.1.1. Market Analysis, 2017-2021 and Forecast, 2022-2028 (Revenue, USD Mn)
8.1.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
8.1.3. Market Opportunity Analysis
8.2. Europe
8.2.1. Market Analysis, 2017-2021 and Forecast, 2022-2028 (Revenue, USD Mn)
8.2.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
8.2.3. Market Opportunity Analysis
8.3. Asia-Pacific
8.3.1. Market Analysis, 2017-2021 and Forecast, 2022-2028 (Revenue, USD Mn)
8.3.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
8.3.3. Market Opportunity Analysis
8.4. Latin America
8.4.1. Market Analysis, 2017-2021 and Forecast, 2022-2028 (Revenue, USD Mn)
8.4.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
8.4.3. Market Opportunity Analysis
8.5. Middle East and Africa
8.5.1. Market Analysis, 2017-2021 and Forecast, 2022-2028 (Revenue, USD Mn)
8.5.2. Year-over-Year (Y-o-Y) Growth Analysis (%) and Market Share Analysis (%)
8.5.3. Market Opportunity Analysis
8.6. Global Wheatgrass Products Market – Opportunity Analysis Index, By Type, By Distribution Channel, By End User, and Region, 2022-2028
9. North America Wheatgrass Products Market Analysis, 2017-2021 and Forecast, 2022-2028 (Revenue, USD Mn)
9.1. Type Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
9.1.1. Juice
9.1.2. Powder
9.1.3. Others
9.2. Distribution Channel Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
9.2.1. Supermarket/Hypermarket
9.2.2. Specialist Retailers
9.2.3. Online Retailers
9.2.4. Others
9.3. End User Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
9.3.1. Food & Beverages
9.3.2. Nutraceuticals
9.3.3. Personal Care & Cosmetics
9.3.4. Pharmaceuticals
9.3.5. Pet Food
9.3.6. Others
9.4. Country Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
9.4.1. USA
9.4.2. Canada
9.5. North America Wheatgrass Products Market – Opportunity Analysis Index, By Type, By Distribution Channel, By End User, and Country, 2022-2028
9.6. North America Wheatgrass Products Market Dynamics – Trends
10. Europe Wheatgrass Products Market Analysis, 2017-2021 and Forecast, 2022-2028 (Revenue, USD Mn)
10.1. Type Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
10.1.1. Juice
10.1.2. Powder
10.1.3. Others
10.2. Distribution Channel Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
10.2.1. Supermarket/Hypermarket
10.2.2. Specialist Retailers
10.2.3. Online Retailers
10.2.4. Others
10.3. End User Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
10.3.1. Food & Beverages
10.3.2. Nutraceuticals
10.3.3. Personal Care & Cosmetics
10.3.4. Pharmaceuticals
10.3.5. Pet Food
10.3.6. Others
10.4. Country Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
10.4.1. Germany
10.4.2. UK
10.4.3. France
10.4.4. Spain
10.4.5. Italy
10.4.6. Rest of Europe
10.5. Europe Wheatgrass Products Market – Opportunity Analysis Index, By Type, By Distribution Channel, By End User, and Country, 2022-2028
10.6. Europe Wheatgrass Products Market Dynamics – Trends
11. Asia-Pacific Wheatgrass Products Market Analysis, 2017-2021 and Forecast, 2022-2028 (Revenue, USD Mn)
11.1. Type Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
11.1.1. Juice
11.1.2. Powder
11.1.3. Others
11.2. Distribution Channel Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
11.2.1. Supermarket/Hypermarket
11.2.2. Specialist Retailers
11.2.3. Online Retailers
11.2.4. Others
11.3. End User Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
11.3.1. Food & Beverages
11.3.2. Nutraceuticals
11.3.3. Personal Care & Cosmetics
11.3.4. Pharmaceuticals
11.3.5. Pet Food
11.3.6. Others
11.4. Country Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
11.4.1. China
11.4.2. India
11.4.3. Japan
11.4.4. ASEAN
11.4.5. Australia & New Zealand
11.4.6. Rest of Asia-Pacific
11.5. Asia-Pacific Wheatgrass Products Market – Opportunity Analysis Index, By Type, By Distribution Channel, By End User, and Country, 2022-2028
11.6. Asia-Pacific Wheatgrass Products Market Dynamics – Trends
12. Latin America Wheatgrass Products Market Analysis, 2017-2021 and Forecast, 2022-2028 (Revenue, USD Mn)
12.1. Type Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
12.1.1. Juice
12.1.2. Powder
12.1.3. Others
12.2. Distribution Channel Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
12.2.1. Supermarket/Hypermarket
12.2.2. Specialist Retailers
12.2.3. Online Retailers
12.2.4. Others
12.3. End User Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
12.3.1. Food & Beverages
12.3.2. Nutraceuticals
12.3.3. Personal Care & Cosmetics
12.3.4. Pharmaceuticals
12.3.5. Pet Food
12.3.6. Others
12.4. Country Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
12.4.1. Brazil
12.4.2. Mexico
12.4.3. Rest of Latin America
12.5. Latin America Wheatgrass Products Market – Opportunity Analysis Index, By Type, By Distribution Channel, By End User, and Country, 2022-2028
12.6. Latin America Wheatgrass Products Market Dynamics – Trends
13. Middle East and Africa Wheatgrass Products Market Analysis, 2017-2021 and Forecast, 2022-2028 (Revenue, USD Mn)
13.1. Type Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
13.1.1. Juice
13.1.2. Powder
13.1.3. Others
13.2. Distribution Channel Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn), Y-o-Y Growth (%), and Market Share (%)
13.2.1. Supermarket/Hypermarket
13.2.2. Specialist Retailers
13.2.3. Online Retailers
13.2.4. Others
13.3. End User Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn), Y-o-Y Growth (%) and Market Share (%)
13.3.1. Food & Beverages
13.3.2. Nutraceuticals
13.3.3. Personal Care & Cosmetics
13.3.4. Pharmaceuticals
13.3.5. Pet Food
13.3.6. Others
13.4. Country Analysis 2017-2021 and Forecast 2022-2028 by Revenue (USD Mn) Y-o-Y Growth (%) and Market Share (%)
13.4.1. Gulf Cooperation Council (GCC) Countries
13.4.2. South Africa
13.4.3. Rest of MEA
13.5. MEA Wheatgrass Products Market – Opportunity Analysis Index, By Type, By Distribution Channel, By End User, and Country, 2022-2028
13.6. MEA Wheatgrass Products Market Dynamics – Trends
14. Competition Landscape
14.1. Strategic Dashboard of Top Market Players
14.2. Company Profiles (Introduction, Financial Analysis, Key Types, Key Developments, Strategies, and SWOT Analysis)
14.2.1. Pines International
14.2.2. NOW Foods
14.2.3. Synergy Natural
14.2.4. My Protein
14.2.5. Naturya
14.2.6. Amazing Grass
14.2.7. Kapiva
14.2.8. Abe’s Organics
14.2.9. Nutriblade
14.2.10. Navitas Organics
14.2.11. Naturya
15. Research Methodology
16. Key Assumptions and Acronyms

Report

Company Profile

  • Pines International
  • NOW Foods
  • Synergy Natural
  • My Protein
  • Naturya
  • Amazing Grass
  • Kapiva
  • Abe’s Organics
  • Nutriblade
  • Navitas Organics
  • Naturya

Description

Wheatgrass Products Market size is expected to be valued at USD 182.3 million in 2022 and is poised to grow at a significant CAGR of 6.5% over 2022–2028. Wheatgrass is the young grass of the common wheat plant (Triticum aestivum), used as a food, drink, or dietary supplement. It grows in temperate regions throughout Europe and the United States. Wheatgrass is served freeze-dried or fresh, and so it differs from wheat malt, which is convectively dried. Wheatgrass contains chlorophyll, amino acids, minerals, vitamins, and enzymes. It has enormous health benefits such as providing supplemental nutrition to having curative properties. The increasing awareness and changing consumer behavior toward plant-based nutrition are boosting wheatgrass products market growth. After the COVID crisis, the demand for nutritious foods and supplements rose significantly and it is expected to maintain the trend. Moreover, increasing e-commerce platforms, and the increasing number of diabetic patients are major market drivers of wheatgrass products. According to WHO, about 422 million people worldwide have diabetes, the majority living in low-and middle-income countries, and 1.5 million deaths are directly attributed to diabetes each year. Both the number of cases and the prevalence of diabetes have been steadily increasing over the past few decades. Hence, it will drive the market significantly. Also, the growing aging populations are more concerned about natural foods and supplements. For instance, according to a survey, there were 703 million persons aged 65 years or over in the world in 2019. The number of older persons is projected to double to 1.5 billion in 2050. Globally, the share of the population aged 65 years or over increased from 6 percent in 1990 to 9 percent in 2019. However, the bitter taste and off-flavors of wheatgrass are hindering the market wheatgrass products market growth of juice products. On the basis of region, North America held the major wheatgrass products market share in the global and is expected to dominate in the forecasted years.

Recent Market Developments:

In Oct 2020, Leading superfood brand, Naturya launched organic functional blends to support your immunity and keep you healthy this winter.

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